A few days ago, I decided to go on a trek—a 22-mile solo overnighter linking up a couple loops on the Cumberland Plateau. It was somewhat spontaneous. The weather looked good. I was in a good place with client work. Why not?Read More
Two weeks ago, I was laid off.
It came quick and sudden. A phone call from the parent company of the upstart climbing retailer I’d been working for. They had decided to “refocus on their core brands.” It came 2 months after I had relocated to Chattanooga.Read More
See how my approach to online advertising increased ClimbStuff.com’s ROI by almost 600% year-over-year for Google Adwords, as well as advertising on Facebook and Instagram. (I know that sounds ridiculous; I didn’t believe it myself at first. I ran the numbers 3 times just to be sure.)Read More
One night back in 2008, I couldn’t sleep. An idea I had for an Indianapolis-focused bicycling blog kept nagging at me. So that night, I wrote out all the copy for the website, along with the first 3 posts. My friend Ben and I launched it in the span of 2 weeks, and within 2 years, we’d gained 1,000s of readers and incorporated as Indy’s first nonprofit bicycling advocacy organization. And we did it with great content.Read More
When Sarah Cook made the leap from professional violinist to personal chef, all she had was a name: A Cook in Your Kitchen. Christopher worked with her to develop a quick, affordable brand and website that matched the clean, fresh taste of her food.Read More
See how Christopher’s strategic plan led ClimbStuff.com to triple-digit growth in revenue and digital ROI, as well as growing their social following by 85% in the span of a year.Read More